06 comments on “New Wipro Brand Identity – Fond Memories and a critical appreciation

  • Shouvik , Direct link to comment

    VAK – do you know who is responsible for this disastrous work? Which company?

  • Ashutosh , Direct link to comment

    Well written.
    I find this logo a bit dry and not sure vibrant!
    But hey..All the best Wipro.

  • Rammohan , Direct link to comment

    Good one Anand.
    One thought that struck me at first glance was one of the most important aspects of management that has to be taken care off,always…
    “Falling through the gaps”
    and wipro now has/shows quite a lot of them, across the whole organization.

  • N Muralidharan , Direct link to comment

    Well written, VAK. You are right..the ‘W’ is weak. Not just in the rainbow flower but even in the one before, ‘W’ was prominent. As you mentioned we all will wish Wipro well at all times. NMD

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