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IIM (Intrusive, Irritating, Marketing)

28 Feb

Even in the Internet era when you pick up the morning newspaper the 1st thing you want to see is the Headline.  Unfortunately you don’t get to see it.  As you lift the newspaper from the floor you see a bunch of flyers falling down , the 1st page is normally a full page ad for a premium Villa or a Smart Phone. Or its some flyer that is pasted on the cover page. It just irritates me. This is not Brand Building – this is Intrusive, Irritating , Marketing (IIM)

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Its the same story online. Try reading TOI or ET online. When you reach the site you first encounter a Interstitial that hangs in there for 10 seconds and when you reach the home page its like walking across mines. Suddenly the ads pop up and you have to carefully navigate between the blocks , and even the lines to ensure that the hundreds of Ads hidden in a  page don’t explode in your face.  Almost 50% of the real-estate  on the home page of TOI /ET is used up by Ads. The Hindu & Business Standard were better – but as they are getting popular the share of Ads in the home page is continuing to increase.

The situation in TV is no better. Between 9 & 10 PM – you can actually watch TV for 10 Min , if you are on Times Now. 25 Min is dedicated to Ads and another  25 for Arnab – that leaves only 10 Min for the program speakers and news.

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When you watch an IPL match or a 1 day – count the ads you see . There was a time that an ad used to come after every over , but in the last IPL it came after every ball. And it was the same ad in most cases being repeated again and again all through the program. Assuming the innovative Product has 100 features – why would someone harp on the same message again and again , why not showcase all the great things of the product in each messaging.

Marketing is strategic it works at building the message for long term , it creates aspiration , it builds value & Premium .Well at least its supposed to . Thats what Dr Philip Kotler talked about in  5 P’s of Marketing. 

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But what do you see today ? there is only 1 P that is visible – PRICE. Look at what gets advertised – EMI , Buy Back , Tables showing how much you pay now and how much in your instalments . When was the last time you saw an Ad that talked about Features, Advantages & Benefits. Maybe 15 years back.

I wonder what they teach at MBA schools in their Marketing Course. Or is is that the sales guys have taken over and everything is tactical. A sales guy thinks of this week , this month this quarter. And how much did I overachieve ! If we see the type of advertising that is happening its clear that the war for communication and branding is now being run by Sales and all that Marketing can do is negotiate the rates and choose the media mix. SAD – Marketing was such a great function.

This at a time when our products are bursting with exciting new features and users sadly don’t use 90% of these features, Shouldn’t we be educating them on these rather than selling price as the one and only value proposition ?

Well I guess the world is changing and the mad rush for numbers has killed one more function. Would it be fair to say that Marketing is dead ?  I Think so. Marketing is strategic it works at building the message for long term , it creates aspiration , it builds value & Premium . Its sad to see it being buried.

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To all the companies that come out with IIM ( Intrusive , Irritating , Marketing) techniques and the big 1 page Ads that scream price I have just one thing to say – look back in history. Remember PCL , Shiva Computers and recently Sahara – these were companies that came out with big 1 page Ads in their heyday. Look where they are today.

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Old at 30 ? Not fair – Sd Personal Computer

30 Jan

Since when can you call a 30 year old – OLD ? In the prime of my youth I am being written off.  And people say I am dying , dead – and I am  all of 30.

I was actually born thanks to the brain power of the two Steve’s in 1976.

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Apple 1 & Apple II were runaway success stories and big blue saw this. Aug 12, 1981 – IBM launched the IBM PC and since then the Personal Computer has been history. Jan 3, 1983 issue Time magazine named me ” Person of the year 1982″ – this was the 1st time an inanimate object was given this award. And the 1st Mac was launched in 1984 – that redefined ease of use. The Mac just turned 30 and continues to be the most user friendly PC in the world.

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IBM was smart – they got my brain made from Intel and the Operating System for MS and made the entire architecture open. This helped a lot of companies – Compaq, HP , DELL , Packard Bell , Gateway , Lenovo , Toshiba ….. and many more to make PC’s. They were all the same using the same Processors and MS Operating system.

In the 80’s there were large R&D teams working on me , the FDD was replaced with the CD ROM  & Zip drive, my hard disk capacity became bigger , I became sleeker from plug in boards to Single Board architecture , Green design reduced my power consumption. But the biggest last Innovation that happened on me was when Toshiba launched the Laptop in 1985. That changed the PC Industry – I was now mobile , people could carry me. This helped my sales grow rapidly. Last I checked – 70 % of PC’s sold in the world are laptops.

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But sadly that was the last major innovation that happened. yes Intel and Moore’s law made the CPU faster and MS came with new versions of Windows and Office every 2 – 3 years . But that was it – beyond that there was no Innovation. The R&D team at Compaq, DELL , HP, Acer  were slowly disbanded. I was no longer Hi tech – I became a commodity. A commodity that still sells in Millions.  In OND 2013 I sold over 80 M units WW. Till date there are well over 1 B people who cannot live without me for even a day. Yes th. e PC sales are slowing down – but most people don’t realise that the Mac is continuing to grow in MS – tarts because Apple still continues to innovate and redesign the mac every year. If you don’t nurture me – how will I grow ?

Look at my contribution to the world. Would the world GDP be where it is today without me ? Would commerce , banking , trade , education, entertainment  have flourished without me ?  The WWW could not have existed without me. And think of a world without the WWW. Most people call me a commodity – some even compare me to a phone – they call me dumb . Ouch – That hurts.

Tablets are the new kid in town. Yes they continue to grow. Last quarter at 76.9M units they are on the verge of bypassing me in quarterly sales. But you think a Tablet can replace a PC. I challenge you – throw your PC out and try to live with a Tablet – no way you can a manage.  Remember the presentation Steve Jobs when he launched the iPad ? he said that the the Tablet is a new category that fits in beautifully between a  Mac (PC)  & an iPhone( Smartphone).

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A tablet is great for browsing , email , social networking, sharing photos , reading books, playing games. yes its easier to watch a movie inflight on a  tablet than on a laptop – a Tablet is mainly for consumption of information. I am great at both creating and consuming information. I have a longer life , more power , greater utility. I am the serious guy – the Tablet is just the fun guy. Great to flirt and date with the Tablet – but when you ant to marry and settle down you have to choose me. I can do all the Tablet does and more. And as Smart Phone size gets bigger the growth of the Tablet is bound to come down. If I can get sleeker and smaller and the Smartphone can get bigger – we can squeeze out this new kid in town.

I don’t know why people stopped innovating on me. I could have grown to be the integrated TV , Phone , VC system in the house.  Think of me as the central unit in the house that powers all your communication needs. All other devices are tertiary that cloud plug on to me like an add on. I would be the HUB.  And look at it I am the HUB – iTunes  can run only on a  Mac or a PC and if the iPad, iPhone , iPod , Apple TV need to work they need to connect to me as the HUB. I am indispensable. I am glad that at least Apple is working and innovating on me constantly. But with the others I feel orphaned – Intel , MS and all the big guys of the past have abandoned me in my middle ages. Now I see the advantage of one company owning hardware and software and the power of integrated technology. I hope you do too.

So don’t write me off . I am just 30. They say life begins at 40 – I am not going anywhere. I just wish a few more  Steve’s came and gave me a new look and packed me with some new powerful features with which I could serve humanity better.

Your Humbly

The PC

Multi Brand Retail – Yeh AAPne Kya Kiya

17 Jan

Arvind Kejriwal is probably the only leader who since Independence has made such a powerful impact in such a short time. He has always come out as one with strong conviction , courage, logic and tenacity. He has overnight become an ideal for many and the last hope to change the political mess in the country. I contributed generously to his party and when he won I felt I had won. But sadly this confidence has been shaken in the last 1 week.

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Its not shaken because he has not solved all the problems of Delhi in 15 days. He has made a great start and opened up multiple fronts. He and his core team probably work 20 hrs a day . What parties have not solved in 60 + years – lets give him a few months to solve. Yes the inexperience shows , the hunger for speed , the frustration at bureaucracy – but then here is a party where almost all the MLA’s are 1st time MLA’s.

Its not shaken because Captain Gopinath and Binny send a few slurs. As far as Captain is concerned he probably wanted to get some visibility and mileage. Who is Gopinath to comment on AAP – Someone who started a 3rd rate airline which probably had the record for the worst service and a cargo company that never really took off . If he feels that he needs to be heard and be given centre stage in AAP decision making – thats his ego talking. And its not very difficult to fathom the reason  why Binny went ballistic. If AAP has won an election in 1 year – they have brains and they will figure out the best solution without advice from Gopinath and his kind.

While you , me and the common man want AAP to succeed – a lot of people are worried as their future generations may not enjoy the comfortable lives they led. If corruption is tackled , power centres are abolished , Jugad culture is eliminated then there is fear for the 1% that controls the country. So when we read a lot of blogs and articles that talks against AAP – I guess we should take it with a pinch of salt.

But what worries me a lot is the decision on Multi Brand Retail. Lets analyse this a little deeper.

The argument against Multi Brand Retail is that it will eliminate mom and pop stores. Unemployment will increase. Millions will be jobless , homeless. Lets look at some examples in India.

Remember Nirula’s & Pizza Corner. The 1st set of fast food restaurants in India.  They started well but could never scale. Quality dropped , rates increased. We now have McDonald, Pizza Hut , KFC , Domino’s….. and many more fast food brands. Has it eliminated jobs or created jobs. Have the Dhaba’s  and Darshini’s shut down because of the MNC food brands – they haven’t. Saravana Bhawan and McDonald both survive well next to each other at Janpath. The standing joints and Udupi restaurants continue to flourish. the market has grown – there is space for everyone. Yes Nirula’s and Pizza Corner are almost bust – but they were not able to compete.

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In the 80’s India had only 2 car Brands – Ambassador and Premier Padmini. We should have never allowed Suzuki, Ford , Honda , Toyota to come to the country. Our Premier Padmini broke down almost once every month – in the last 10 years I am yet to see anyone pushing a car in the roads of Bangalore or Mumbai or Delhi. We now have variety , better quality . It also resulted in more factories , more jobs , a vibrant components industry , foreign exchange from exports – all positives. Are we better off by opening our automobile industry or worse ? We all know the answer to that. The only people who would have opposed this would be the Bombay Club. If you have no competition you can sell substandard products at high price ( remember the Chetak scooters being sold in Black market)

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What if we had not allowed FDI in telecom. BSNL & MTNL had a 10 year waiting period. You needed to know an MLA to get a Tatkal connection. The C Dot exchanges almost always crashed. All that changed when Telecom was liberalised. If not for the Ericsson , Nokia , Alcatel equipment and investments from Singtel , Hutch , Vodafone … the Indian telecom industry would have never taken off. Has this created more jobs and  given a boost to our economy or were we better off with BSNL & MTNL ?

I could go on and on. Mult Brand Retail will do the same thing. It will improve quality and create jobs. Its not going to replace the Mom & Pop Shop. The neighbourhood store 100 feet from your house will always be there for your bread , butter , eggs and last minute emergencies. But yes it will threaten the Nilgiris. Spencer’s , Foodworlds , Reliance Retail, Big Bazar – the so called Indian chains. Walk into any of the stores and see how the experience has collapsed in the last few years. The AC doesnt work , the strolley is broken , the teller  is a overworked , underpaid person. Lifestyle , Shoppers Stop and a few more brands may survive – but the vast majority will not.

Not only do they create jobs – but they will ease traffic congestion & pollution. These shops will come in the city outskirts. There is no space in the middle of our cities for these massive stores. They will have ample car parking, the rates will be lower ( we already see that in the Metros & other B2B stores) , the AC will work – the overall experience will be superior. We complained when the Bangalore airport moved 50 km away – today we are fine with it. Our Habits will change – we will drive out once every fortnight to these stores and stock up. Only those with large refrigerators can stock up. The city will expand , there will be more development in the fringes of the city.

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The metro rains will get you there. the CBD rates will fall , there will be lesser traffic , and no cars parked bumper to bumper on a  narrow 100 feet road that doubles up as a high street. Look at I Nagar 100 feet road – in the 80’s it was a beautiful tree lined street where you could take a peaceful walk. At 8.30 Pm you were scared to walk alone. Today it a mess – a lovely locality has become  one of the busiest commercial zones in the city. Do we want that or would it have been better to have a TESCO and Home Depot at C.V Raman Nagar ?

So coming back to the point – Arvind and his team are smart and intelligent. A large majority of their supporters are people like me . Urban, educated upper middle class. This class is puzzled with the AAP decision to go back on the Multi Brand Decision. Why did they do this ? Are they losing their logical thinking and falling into a populist trap ? Are they making decision that sound Pro Poor and Anti Rich ? In the process are they actually putting us back or taking us forward ? Are they really the idealogical simpletons with passion to change the country or are they a shrewder lot ? Is there some truth in the Blogs that talk about funding from Ford Foundation and how the US is using AAP to block Modi ? Great start – but the worry I have is ” Yeh Topiwala Topi to nahi pehnayega” – because if they do that a lot of people will be very very disappointed.

Time will tell – but for the moment , I am a trite disappointed.

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Bangalore more expensive than US !

13 Jan

Its True. I just came back from a 1 week US trip and realised that life in US is a lot cheaper than in Bangalore.

Houses are Cheaper – Roseville is a lovely town – 2 hrs drive from SFO. Intel & HP have large establishments here and its a short 20 min drive from Sacramento the capital of CA. A predominantly white neighbourhood – its picture perfect with its broad roads , lovely pavements ( yes if you come from India you ogle at the pavements & kerbs) , greenery , trees , peace & tranquility. Nice parks, lovely walks and drives. All amenities and stores close by. Safe & Secure. A 4 bedroom house here in excellent condition on a 5000 sft of land would have cost you  400 K ( 2.5 Crores). If you had a location like this in India ( which we don’t) a similar house would have sold for no less than Rs 5 Crores. A close comparison would be an upmarket Villa complex in Bangalore like Adarsh Palm Meadows or Prestige Ozone where a similar sized Villa would have been upwards of 4 Crores. And I am not talking of Texas where for 250 K plus you could get a similar deal or better. Apartments with no land in Indian Metros sell for 2 – 5 Crores depending on the location. These are bubbles of glitz surrounded by chaos & cacophony.

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Electricity ,Water & Cooling / Heating for such a large house costs less than $ 250/ month. Thats about 9000 Rs. In Gurgaon if you have to run a similar house with centralised AC your monthly costs for electricity alone would be upwards of  Rs 25,000. And AAP will not subsidise this. Yes the property tax you pay in US every 6 months may be higher than what you pay in India – but most apartment / Villa complexes charge you a monthly maintenance that can vary from 5 – 10 K / month . If you add this to the property Tax you pay then we pay a lot more in India than in US.

The monthly cost of running a house – Grocery / Maid(s)/ Driver / Cable / Milk / Newspaper/ Gas for Car / School for kids ….. is a lot higher. In India this can be upwards of  Rs 1 Lac (~ $2000) / month. In the US you can manage very comfortable within $1000 – $1500. Thats a 50% saving. Food is cheap and nobody has maids or drivers. Most people have started getting a Neato or Roomba a Robotic maid that takes care of cleaning the house. 

Buying a Car is a lot cheaper. A fully loaded Corolla in US costs $ 22K ( 13 Lacs) – In India its upwards of 15 Lacs . If not for the recent currency depreciation the gap in price would have been a lot more and the cars in US were almost 40 – 50% cheaper. And fuel prices in US are a lot cheaper than India. And its got more features and is a lot more plush. As you start moving up to SUV’s and Luxury brands like BMW & Merc the price gap widens and is almost 2X in India .

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Cost of Eating out is comparable and you have a wide variety of upmarket restaurants. Yes the parking in US is a lot more easier and the ambience is better ( thats my verdict). A 3 course meal with some decent wine  for 2 can cost you 75 – 80 $ . Good high speed Wi Fi comes free of cost. A drink – Just 1 Margarita in a nice restaurant in India can put you back by Rs 899/-. The taxes and surcharge in India are a lot higher. Most restaurants add a service charge and on top of that the waiter expects a 10% Tip. Add all this up and the cost of a meal in a fine dining place in India is comparable or higher to the US. And I am not even talking of ITC / Hyatt / Taj – where the rates are exorbitantly higher. But yes if you eat in Saravana Bhavan in the US the meal is 4X the cost of one in Chennai.

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After food you come to clothing. Here again the US beats us hollow. The deals you get and the markdowns in an outlet Mall are genuine. If you have the time to hunt online you can get real fabulous deals. A simple track pant from Nike or Adidas can cost you Rs 2000/-  – you can get that for $14.99 very easily in any Mall or large retail store. Levis in India start at Rs 1500 – you can get better quality stuff for $19.99. Van Heusen , Park Avenue shirts are so overpriced in India – they retail for 1500 – 2000 Rs , excellent formal shirts are available for  $ 19.99 . I visited an outlet mall at Folsom and picked up Gym Tops for my wife – super quality Izod T shirts priced at $ 5.95 (Marked down from $30) –  For $5.95 or Rs 360 you don’t even get a decent handkerchief in India. Across items clothes, shoes, bags, accessories  you see a 30 – 50% cheaper pricing. And in most cases these are items made in India , Bangladesh , Jordan , Egypt –  the stores are cleaner , AC works , the buying experience is better – and yet they are cheaper. I wonder how !

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Hotel rooms come in wide variety from $ 59.99 to $199 for high end branded ones. Sure –  the top brands in India at 200 – 300$ / night offer better service than the best in class in NY or DC  that may charge you upwards of $500 / night – but if you can get a La Quinta Inn for $59.99 why do you need a Maurya Sheraton. Clean beds , toilets , Wi Fi , a Denny’s outside – thats all you need for your family when you go on a holiday. India has 1 star and 5 star – nothing in between – US has a wide variety  to cater the the budget for all – and they all come well above the threshold.

Yes an University degree is more expensive. But you need to realise that you got 12 years of excellent schooling free of cost. And if you take into consideration the quality of education and facilities  one can understand why millions from across the globe rush to US universities on a one way ticket. But for the many who pay donations and join Manipal or its equivalent – think twice should you pay 1 Cr and join Manipal or use that 150K for a good college education in the US.

And finally the only showstopper is probably INSURANCE. Medical , Car Insurance can really be a whammy and cost you 500 – 600$ / month. In comparison in India you can insure you car for 10K / year and your family for 25K / year. The only silver lining in this case is Obama Care – especially for the elderly.

So if you are planning to move from Bangalore to US don’t think twice you can manage in the same salary , but if you are moving from US to Bangalore remember to ask for a hike !

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TAMBRAM Marriages – Changes in 4 Generations across 100 years

30 Dec

Tambram’s (Short for Tamil Brahmins) are a small minority in T Nadu. I guess less than 5%. A section of the Tamil Brahmins migrated to Kerala many centuries back and established themselves with the Kerala Kings in the Palghat region. This community called Palghat Iyers (PI’s) is a nice blend of Tamil & Kerala traditions. By sheer hard work and brainpower they grew in fame & prosperity and became large landowners. In the late 50’s with land reforms  the landowners in Kerala lost their land. With no livelihood the PI’s started migrating en masse to Mumbai, Calcutta & Delhi. Matunga & Chembur in Mumbai, RK Puram in Delhi and S Calcutta became their hubs. Temples sprouted and so did traditional S Indian restaurants. The secretarial jobs, accounting jobs , IAS , Administrative and then the managerial jobs slowly were taken over as Idly & Dosa spread its wings to the breakfast table of every Indian. Rich tradition of music & dance also spread across the country and the globe. From Rekha to Vidya Balan , T.N Seshan to Bala Murali Krishnan they made their impact globally. 

But this is not a blog about the successful TAMBRAM’s and Palghat Iyers who have become successful all over the world. That requires separate treatment.

I belong to this community. My grandfather was born in 1900. Let us call him Generation 1. He was happily married and had 8 sons & 3 daughters. You can’t blame him – with no Internet, Facebook, movies there was really no entertainment. There was also a sense of healthy competition as most brothers and sisters were racing towards double-digit children count. And as the adage goes – you do in Palghat as the others do. They were very talented and entrepreneurial but were primarily farmers and landowners. 

Lets move on to the enterprising Gen 2 – all of who had moved out from the villages to Mumbai & Calcutta after completing their education. In the 50’s moving from a small village in Kerala to W Bengal was probable;y tougher than going to the US in the 80’s. One enterprising uncle even took off to S.Arabia – the first to go abroad and was very successful. Generation 2 was mainly graduates with the odd one being an Engineer or a MSc Soon there were 11 happily married couples. All married within the community – even the odd love marriage was painstakingly positioned as an arranged marriage. The average age gap between the couple was 7 years. Between them they had 35 kids (averaging slightly over 3/ couple). Look at the progress in one generation – 11 to 3.

But this is not a blog about how India’s population is coming down because of higher education and migration from villages to cities.

Generation 3 was born between 1955 – 1985. Well educated (the 1st IIM & IIT Grads), jet setting, good jobs, many have settled abroad – US, UK, NZ, Singapore, Dubai. A significant change in lifestyle. They still love their curd rice but have graduated very easily to pasta & pizza and some even to meat !!

We belong to Generation – 3. All the 35 (barring two cousins) are married. The eldest cousin is 60+ and the youngest barely 30 – so there is a wide gap between cousins. Only 1 was courageous enough to marry outside the community and earned the ire of many. The rest married within the community – but by now arranged marriage was coming down – less than 75 %. Amongst the younger cousins even lesser.  The average age gap between the spouses had come down to 3 – 4 years. They have fallen into a pattern and all have 2 – 1 kids apiece. Finally the population explosion has been stopped.

Generation 4 is now getting married.  This is where the interesting trend starts. Of the 7 marriages that have happened or are on the anvil of happening only 2 have married within the community. The rest 5 have found companions in Marathi’s, Malayalees and Punjabi’s. The age gap has shrunk – they are almost the same age. This is not a trend in our family but across many  South Indian TAMBRAM families. There was a time when a Iyer marrying an Iyengar was a No No. Even a Palghat Iyer marrying an Iyer from TN was rare. But all that has changed in the last 10 years.

What is driving this change? Marrying out of the community is a big jump in culture , tradition , eating habits – How is this change being accepted with hardly any resistance. It talks highly of the community and its broad minded approach.

Lets take a look at Iyer Girls. They are smart , beautiful , highly educated, super talented. They can cook a great meal of Avial & Sambar and also Pasta and Pizza. They can sing melodious Carnatic music and dance Bharatnatyam – while they are equally comfortable with hip hop music and a drink at a late night party. They look beautiful in a traditional kanjeepuram saree and are equally at ease in a 2 piece bikini. They can be a great housewife and a successful professional. They are an asset – they are ambitious , adventurous and deserve the best.  And now they are stepping out to get the best. All this because Tamil Iyers are one of the few communities in the country where girls are treated at par with boys. And unlike the Parsi’s if the girls marry outside the community they are not excommunicated. 

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In contrast the Iyer Boys are still simpletons. They have a intellectual inclination bordering on being nerdy. Hard working , they rarely break the rule and are risk averse. They are Mr Predictable , they are Mr Nice. They are thin or puny or jiggly wiggly fat. Not the lean mean machine with a 6 pack Gym hitting the Gym every day. They experiment with food but are most comfortable with curd rice and would love to have a traditional housewife welcome them in a saree with jasmine flowers with a cup of steaming coffee at home when they come back from office. ( I hunted for a photo of a Traditional Tambram Nari serving coffee in google images – but none like this is available)

Most want a bride who is a replica of mom. I may be generalising here – but this is broadly what I see in the community , maybe 80 % +. And let me clarify this is purely my inference.

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This is where the gap is. The adventurous girls don’t want to be trapped with Mr Nerd. And they step out to find their dream man on their own. And then we have male dominated N Indian communities where many a smart girl from N of the Narmada would be a lot more comfortable with Mr Nice from down south. And that works well for the PI guy who is on the edge – almost stranded without a mate.

The vast majority of Tambrams and PI’s are simple folks. The marriage is a 2 session, 3 sumptuous meals, and 3 sarees affair. Day 0 evening is the formal engagement and Day 1 morning is marriage – all is over by lunch on day 1 as the happy couple heads off for the honeymoon. There is no dowry and no demands for jewellery  cash, house, car etc. The girls are highly educated and the families are at par.

TAMBRAM families Jewelry

Now compare this with a Delhi marriage – full of pomp & show. Spread over 3 days, lavish performances, gifts for all and the poor parents struggling for years to meet the trousseau & dowry demands. A PI groom is ideal for an N Indian family.

S Indian cooking is simple, quick and tasty. Not as elaborate and complex as a N Indian meal. Add to this it’s all veg. Easy for the new “bahu” to learn this quickly. Yes the taste buds need to adjust to the spicy tangy taste of sambar & rasam – but that happens quickly. Rice in the morning and Roti at night is the staple food across most PI households – so that looks a fair equitable mix for a N Indian. Not too many family get together where you need to cook a wide variety of complex dishes in quantity & quality.

PI families are perfectly fine with both husband & wife working and there is no pressure for the 1st born to be a boy!   (Thats probably a reason why 60% + in the community are girls , nature does have a way of setting a balance) Rarely or never do you hear a case of mother in law tormenting daughter in law.

So a clear win for the N Indian lady. What’s in it for the guy. Clearly a change. Stronger genes and a bit of aggression & street smartness for the next generation. Maybe the subconscious desire of a PI man for a fair complexioned wife. ( Thats not me saying but my intelligent learned friend Mr Kapoor) A more elegant & classy front room and furniture (N.Indians are good in home decorations). Lesser investments in Gold. A good mix of CPU & I/O. (And I am not saying who contributes to what)

The beauty is that Gen 2 & Gen 3 seems to be completely at ease with this change. Yes even if many outside the community are Non Veg. Even if eggs have entered most kitchens Non Veg cooking across the community is almost always banned at home.

And I am sure not everything is rational – there is cupid playing his game and love is blind. With no barriers and challenges cupid’s job just became easier.

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That’s Gen 4 – and may the tradition continue. I hope it soon expands to Bengalis & Kashmiris, Jains & Buddhists so that we can have better national integration. But let it not stop there. I would really love for the rest of Gen 4 & all of gen 5 to start thinking out of the country and be a truly global citizen. French, Dutch, Italians, Spaniards, Brits, Americans – Go guys go and make the world your playing field. Let the PI gene spread far & wide in the global melting pot. Yes we may cease to exist as a community 100 years from now – but I am sure we will make a wider impact globally.

One last point – today there is no dearth of entertainment so Gen 4 and Gen 5 bears the burden of trying to rectify Grand Dad’s population explosion program. Mother earth is heavily burdened with too many people – so play your part and help set right the errors of Generation – 1.

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Young & Restless – The Real India

24 Dec

I recently had an opportunity to interact with a team of 400 + people who sell high-end phones. A young team whose average age is 22 – 25. Most are graduates – some even engineers & MBA’s. They come from lower middle class families, struggled in life, value money and are waiting for an opportunity to break out from the crowd. They work in excess of 10 hrs a day – 6 days a week and earn anywhere between 15 – 25 K / Month. And for every such job there are 20 applicants for 1 job. It’s scary.

India churns out 5M + graduates every year and over 1M are Engineers. Infosys this year will hire 16,000 and the IT industry as a whole may hire 100 – 200K engineers. That still leaves a lot of people unemployed. They end up taking jobs for which they are overqualified – and very soon get frustrated.

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Take a look at the classified section of any newspaper – the only jobs available in the country are for Sales or in the BPO sector. The quality of education is deplorable and outside the top 10% of  colleges the quality is abysmal.

A recent report from Aspiring Minds states that 47% graduates are not employable in any sector of the knowledge economy. The employability of graduates varies from 2.59% in functional roles such as accounting, to 15.88% in sales related roles and 21.37% for roles in the business process outsourcing (BPO/ITeS) sector. A significant proportion of graduates, nearly 47%, were found not employable in any sector, given their English language and cognitive skills. http://www.aspiringminds.in/press_doc/47_graduates_in_india_are_unemployable_for_any_job_aspiring_minds_national_employability_report_graduates.pdf

Business Line reported yesterday that 83% of secondary school students rely on coaching to pass their exams. http://www.thehindubusinessline.com/industry-and-economy/the-coaching-class-industry/article5490245.ece. 

I have interviewed MBA students for the role of Training Admin’s who can’t do basic maths that a class 7 student is expected to do. Many with means land up in Australia , UK post graduation – but with unemployment there in excess of 50% they come back to India and enter the pool for the entry level sales jobs once again. IIM Bangalore in 1993 had a batch of 140 – today they have a batch of 400. The 1 Lac tuition fee has become 15 Lac’s. So every batch generates 60 Crores – the student staff ratio has collapsed and so has infrastructure availability / student. The brand exists the quality has dropped.

So whats going wrong – The education system has collapsed , the job market has become a trickle. Quality jobs in the knowledge economy have almost vanished.

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When you have 5 M people like this coming out every year – its scary. They have energy , aspirations , ability to work hard – but no visible goal or destination to which they can embark. They are the post 90’s generation – seen the benefits of economic boom , most come from families where they are probably the first to attend college. They carry a heavy burden to secure their future and also take care of the family.

The few who are employed in sales jobs are routed through a placement agency as contractors. There is no skill development / HR / hand holding. Its a long hard lonely struggle to figure out how to succeed. No wonder attrition is high and people jump jobs for every 1000 Rs hike they see.

As I saw these 400 high energy people , eager to succeed , hunting for that one break in life – it just made me feel how lucky the kids in the top 1% of Indian families are. The kids who live in the bubble economy – in gated complexes , born with a golden spoon , graduating to an iPad before you turn 5 , the best of schools & facilities , luxurious holidays, cell phone at 10  – these kids are going to struggle when they land up in the job market and face the other 99% who are just waiting to grab that one opportunity life throws at you. And when you see the determination in their eyes – you know that there is hope. These guys will succeed against all odds. They have energy & burning passion – all it requires is some direction and they are ready to take off.

Now you know why the AAP & Modi wave is catching traction – 10 years of mismanagement by UPA 2 has messed up the lives of millions , leaving them young & restless –  and now armed with a vote in their hand they are ready to rebel. Lets hope 2014 brings about the change we so badly need.

Its Raining – viewing from a different lens !

27 Nov

Mon night I had a 1030 PM flight to Delhi. Between Nov 15th and Dec 12th I am spending 2 nights at home so I was in a real groucho mood when the driver comes in at 7.30 PM and says – its pouring, traffic is jammed lets leave early.

Bangalore traffic is a mess in the evening and when it rains all hell breaks lose. Stuck in a  car for over 2 hrs with nothing much to do I received a SMS from Jet that the 10.30 PM flight was delayed to 11.20 PM  – and for the first time I was happy – I would now not miss my flight.  This started the train of thoughts and hence the blog.

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Its interesting to see how the same event at different time – of the day or your life leaves a different impact. The action is the same but the reaction it causes is so different. Lets start with the SMS – A 10.30 PM flight further getting delayed would normally have me very upset – but here I was smiling and saying thank you Jet.

When it rains in the morning the kids are happy. On most occasions  schools get cancelled and they can rush back home getting drenched shouting ” Chutti” . I still remember the joy when school was called off due to the rains – or when the Pope died ! There was no sorrow – just the sheer joy of having a day off

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However if it rains in the evening at 4 PM – the kids look sad and forlorn. Play time is gone – no more cricket & football. Got to stay home and study. Its the same rain and the same kids – its just a matter of timing and the effect it has caused.

In small town Durgapur during the rains we used to sit in the lovely verandah overlooking the garden and sip hot steaming tea watching the rain , smelling the mud and feeling the spray of water on your face. A few adventurous kids used to step out to sail paper boats in the drains that were gushing with water. Garam Chai and hot pakoda tastes so good on a rainy day at 4 PM.

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But ask the person who plucks the tea leaves – how rain affects them ! They are not happy as they have to drag on for 8 hrs a day in the wet cold rain plucking two leaves and a bud across hilly slopes. ( Every time you have a cup of tea on a rainy day , do remember these guys)

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The farmer is so happy when it rains – the seeds will sprout and there is hope for prosperity. He stares at the sky and says a silent prayer. However the hawker in the road is dismayed and upset – he just lost his days earning . So is the fisherman who dare not venture out.

The 3 night family holiday in a lovely hill station that you planned months ahead is wiped out when it rains , but the honeymooners in Goa are happy to see the rain from their lovely Suite.

When Larry Golmes and Shiv Narain are battling post tea to save the cricket match at Eden against India they welcome the rain and when Sachin is at 99 and the rains come the whole country cries.

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When you meet the hot chick in college after 20 years and see an unrecognisable obese, tired looking aunty  – you silently say Thank God I didn’t propose to her . Its again how time changes things . Whats good today isn’t good tomorrow and what we feel is right and fun is pain and agony for someone else .

Finally its all a matter of perspective and which lens you view it from – I guess thats the way of life , nothing is right or wrong.

Sachin Fever !

17 Nov

Sachin has finally retired ! 200 Tests , 100 Centuries , Maximum Runs , humble & down to earth , a great guy loved by all – All of this is true and unquestionable. Thank you Sachin for what you have done for Indian Cricket.

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But what I question is the mad sycophancy that one has seen in the last few days culminating in the Bharat Ratna. Yes its true that he started his career in 1989 and over the last 24 years has grown with the generation that can be called the free economy generation. So he and a few Bollywood Khans are probably the only symbols that one can associate as mascots of India over the last 25 years.

I am going to analyse this rationally – because if you wear the emotional hat then you just join the crowd in the frenzy.

I belong to a generation that grew up seeing Sunil Gavaskar and I still remember him  all of 5.5 Feet standing up to the WI tornadoes Marshall , Garner , Roberts & Holding – without even a helmet in the early years ( he later got a skull cap) and smashing them away. Few may recall that in his very first series in 1971 he scored 774 in the fast pitches of W Indies. Once Gavaskar & Vishwanath collapsed India collapsed. He played against the best bowlers of the world – not just the fearsome W Indies but Hadlee , Imran , Botham , Lillee , Thomson …. .I have seen Marshall and Imran at nets – they are so fast that all the batsmen see is a red blur whiz by.

Those were also the days when the pitches were not batsmen friendly – the ball swung and nipped & bounced. Almost all the pitches were unplayable. The protection was sparse and yet Gavaskar delivered match after match – and when he ended up at the pinnacle with an average of 51 + in Tests he retired at his peak graciously.Or compare this with the body-line series when the batsman had no refuge. The Question that comes to my mind is – If Gavaskar or Sobers had played in the Sachin era with the current bowlers and current pitches for 200 tests would they have not fared at par or better than Sachin ? The question I post is – In a game like cricket can you really compare and say X was the greatest when the conditions are never the same.

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On skills , competency & attitude – Sachin scores highly. But for those who are avid cricket fans  – Azhar, David Gower, Dada, Zaheer Abbas and even Laxman had the silken touch –  their timing was sheer class. It was a pleasure to watch them play. When it comes to memorable innings I will always remember Kapil’s 175  not out  against Zimbabwe and Gavaskars 221 not out at Oval – but I am trying to remember one Sachin innings that is etched in my memory. Yes Sachin has played many memorable innings with amazing shots – but he is not in the best in class when you compare him with the above. And not many of his centuries have helped India win matches.

Lets also look at Dravid – the gentleman from Bangalore. 164 Tests , 13288 runs , Average of 52.31 ( Sachin 53.79) – he is right there, just a notch behind.  Sachin unlike Gavaskar was lucky to have great batsmen in his team – Sehwag gave the start , then there was Laxman , Saurav and Dravid to support the innings. I don’t recollect Saurav , Dravid , Laxman getting even 10 % of the accolades and send off that Sachin has got – Dravid at least was 90 % as good as Sachin. And Dravid the gentleman that he was did not drag on to round off his statistics ( Sachin 100 Centuries & 200 Tests does make even the best of fans feel like he dragged it on a  bit too long for the perfect statistics). Add to this Rahul Dravid started his career in 1996 – 7 years after Sachin and if one were to compare the two between 1996 & 2012 it may be interesting to see if Dravid nipped Sachin on run aggregate & averages. And finally he was also a amicable guy liked by all and a good captain.

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Even closer many have started comparing Kohli to Sachin stating that he will soon surpass Sachin. The angry young man seems to deliver whenever India has been in trouble. Kohli has over the years shown that he revels in India’s run chases. All his 11 hundreds batting second have come in an Indian win. He has been involved in as many as six 300-plus successful run chases and has scored centuries in five of them. On both the occasions in this series when India chased 350-plus targets, Kohli’s swashbuckling hundreds have been the common factor. Statistically speaking he is the fastest man to score 15 ODI hundreds and the fastest Indian to score 4000 ODI runs. Kohli became the first player to amass 1000 runs in the last three calendar years in ODIs i.e. 1381 in 2011, 1026 in 2012 and 1033 in 2013. En route his 115 not out, he also became the first batsman to record five successive innings of fifty-plus twice in ODIs. He had first achieved the feat in 2012.

Yet again an indication that with the no of matches being played and the batsmen friendly pitches – batting today is a lot easier than 20 years back. When you compare Sachin with Ponting , Kallis , Lara , Sangakara – the sad truth that emerges is that if all of them had been allowed to play for 200 matches they probably would have better statistics than Sachin. But Cricket Australia and most world Cricket bodies do not operate like BCCI.

Lets take one more point on leadership. If one person comes to my mind who embodies passion and leadership its Kapil Dev. His self belief and passion was so high that he took a team of underdogs to be world champions. Totally unexpected – leading from the front. Sachin in his 24 years delivered us one World Cup and I am not sure if he was among the lead architects or if this was more a Dhoni , Yuvraj and gang deliverable. Sachin’s record as captain is not at all good –  he was Captain for 25 Tests , won only 4 , Lost 9. In ODI he captained India for 73 ODI’s , won 23 & lost 43.

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I like Sachin – he is a great player , he is simple , honest and loved by all…..but would Sachin himself have wanted this sycophancy. When a Kumble says – “Sachin threatened my bowling” its just carrying it a bit too far.  Does it not put him in a spot when he meets his team mates  Dravid, Laxman & Saurav, Kumble the next time. And the vote hungry UPA – did they shoot the gun too fast. We are a  country with a short memory , once Kohli starts piling runs the way he is , will the country not forget Sachin in a few summers ? If Sachin – then did Gavaskar & Kapil not merit the Bharat ratna ? Doesn’t a Ratan Tata who changed the lives of millions deserve this more. And V Anand who has been a world champion for so many years. Why not Amitabh Bacchan who has entertained millions !

In a recent leadership discussion at our company I had nominated a few people from a great team for the annual awards – the team leader immediately came and said I want to nominate team awards and not individual awards. He was right – Sachin is great , but at this moment we need to say that the gang of 4 were the best India has produced and they made us a great team. Not just one individual.

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Even a man wants a HUG

4 Oct

Do you recollect the last time you gave or got a nice,warm HUG. It feels so good. A smile can be phony, a handshake can be cold & official and a Namaste can be very artificial – but a HUG has all the positive connotations around it. You HUG only your dear & loved ones. Now you know why people like Mata Amritanandamayi have established a successful spiritual business based on HUG therapy.

So if you havent got a HUG in a long time what does it say …….

lens1524543_1325110018free_hugsThe 40’s are a worrying age. Its not just receding hairline, less energy (the mind says run faster , the body doesnt respond), and in some cases a pot belly – but there is a lot more to it. The 20 year olds think you are vintage ( and we were the Tech generation !), you realise that you missed the bus to being a Bill Gates and in many cases the brash young country manager in office is younger than you. Employees in the mid 45 – 50 age group are being retrenched like ninepins ( you see that as a status update in Linked in when the status suddenly becomes “Consultant”). The Home Loans never end and the investments are not even beating inflation. All the kids in the neighbourhood are doing their higher studies abroad and you suddenly realise that you never planned for that for your children and its only 5 years away.

So lets look at a typical scenario of what happens when a man walks home after a long day in office , followed by a few hrs in the gym. Its around 8.30 – 9 PM , you use your own key to enter the house. Your son / daughter is busy with the iPad or watching TV or reading a book , Wife is on the computer or preparing for work the next day, there is luke warm food on the table ( Its better than the cold food that the angy wife throws at her husband in the Indigo Ad). You are so hungry after the Gym – that you eat ( and you no longer grumble of salt being less or the food being too spicy) , take a bath and coax the kids or the wife to let go of the TV remote so you can watch the news for 30 min. Even with 2 TV’s at home you struggle to get some TV time (Not that you are missing anything great).

I am scared of dogs and have alwys kept a safe distance from them. But when I see my friends dog it gives me rare joy. The guy comes jumping at you as if he is meeting you after ten years. He slothers you with his wet kisses and showers you with love and affection. He does that not just to the family he belongs to but to everyone who rings the bell. It is indeed amazing to see how an animal can shower so much love on anyone.

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A few years back the kids when they were 4 – 5 years old would have come running at you like this when you rang the bell. But as they become teenagers they are in a world of their own.

Men are by nature lonely. Most people don’t realize this. Women operate in packs. A Kitty party or a 40 year b’day bash there will be at least 15 – 20 of them in a group. Men are loners – the only warm buddies they had were school friends who are now all over the place. The mens group is nothing but a convenient bunch of 3 – 4 people to play golf or share a drink over a weekend. The topics of discussion are also pretty mundane  – real estate , investments, work , inflation , politics  and the always in planning group visit to Thailand which never seems to materialize.

I have seen FB updates from women talking about the multiple roles they play – Mother , teacher , nurse , cook, professional , maid …… . But if you draw the list for men its a lot longer – Professional at work and in most cases lead breadwinner, finance guy , tax guy, plumber, electrician , gardener , driver, tour planner ….. the list can go on and on. So guys for once glorify the man in the house – he needs an emotional connect too. (Yes we all grew up being told men cant be emotional)

So mothers & children – coming to the crux of the matter – the next time you see your man come home after a long day’s work, jump at him like the dog next door and do give him that elusive HUG which he so desperately needs.

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Navratri return gifts – a project by itself !

23 Sep

Navratri is round the corner. Its Durga Puja in Bengal and Garba/Dandia in Gujarat while in S India its “Golu”.

What happens in S india is interesting –  every women invites her friends and relatives for ” haldi / kumkum”  – the visitor is treated to a high protein meal of  ” Chundal ( Chick Peas)” and is given a “return gift”. The guest list is broken down in Category 1, 2 & 3.  Category 1 gets the best of gifts , is invited prime time ( normally a Fri) , the best “Chundal” is made that day and the associated snack is a meal by itself.

Houses are decorated & lit , this is the season when the ladies get their Nalli & Kumaran silk sarees out , the scent of Jasmine is in the air and there is soothing Carnatic music all around. Lots of positive energy in the air.

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Now lets do some simple math. My Building has 124 flats – around 20 Tamil ladies invite on an average 80 of their friends – thats 1600 visits , 1600 gifts.  (No wonder you need the high protein meal of Chick Peas Chundal if you have to climb so many stairs and walk to so many houses)

Lets now multiply this across Bangalore ( & I am not even touching Chennai ). Bangalore has a population of 8 M –  thats 2M Households (HH) , 30 % of of Bangalore Residents are Tamilians ( I am told that 30 % are Telugu’s,  20 % are Malayalees and 10 % are N Indians- so you can guess how many Kannadiga’s are in Bangalore !) – so 600 K HH are Tamilian  , if we assume that even 10 % of them decide to celebrate Navratri thats 60K Households each inviting about 50 people apiece. So how many gifts do we need , how many miles of Jasmine flower and how many Kg’s of Chickpeas  ? This would indeed be a good math problem for an IIT entrance on Permutation & Combination. Add to this the traffic criss crossing the city ! and delicately balancing time between your external visits and catering to your incoming visitors. Its a complex project.

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Which brings me to the important question of return Gifts. Its not just kids who are excited about return gifts from a birthday party but so are the “girls” ( Aunties). Traditionally what you got was a coconut , some bangles, haldi , kumkum and some eatable. Almost all of it home made. But things are complex now – you cannot repeat what you gave last year and there needs to be a dash of innovation to get an edge over the neighbor. What you get in Jaynagar & Malleshwaram is passe and meant for the masses.

We hunted online and could not find a single site that had a good variety of gifts – it needs to look good , have some utility & shelf life and should be priced within Rs 250 ( Here is a great business opportunity to start an online business).

I went utilitarian and suggested to my wife to get a nice jute bag and pack it with one Kg of Onions – in todays world that would be a great gift.  As expected I got ” the look” and there ended my useful suggestion.  A dash to Chickpet is common – and the wholesale Marwari merchants are suddenly deluged with  beautiful visitors who strike a hard bargain pinching for every rupee. Every single item is checked and rechecked and packed.

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Its an interesting job and you can well imagine the excitement in so many households.

Time is running out the search is still on – so anyone with good ideas do send them across. And the enterprising ladies – don’t forget the business opportunity it holds for next season.  Happy Navratri !

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