Archive | Daily Life RSS feed for this section

Leadership Vs Dictatorship – A fine line between the two

10 Sep

Its interesting to watch “Diplomacy” .  Nobody supported the US in its dominating brute force to bomb Syria.

UK Refused , The G 20 refused , UN refused , the Polls showed that the majority of people in US oppose a strike against Syria – and then suddenly Mrs Clinton wakes up and appears with a possible solution that if Syria returns its Chemical weapons then the matter could possible be resolved.

I am making an assumption here – but I feel that a lot of bombs in the US armory are reaching their expiry date . The Iraq, Afghanistan wars are over and the Arms lobby is itching to keep the factories humming.  A war has always been good for the US economy and a Democrat President supporting the Arms lobby is a slap in the face for the Republicans – so its a double winner.

Obama has been an extraordinary individual and leader – but his ( or was it Kerry) war mongering has taken many by surprise. The image he has built till date is that of a sensible , logical , mature leader. Not a Texan cowboy who screams that he will ” smoke em out of their holes”

So is Obama a  genius who has played a masterstroke. Till date no President has taken congressional support before launching military action – Reagan did not seek authorization in 1983 before the invasion of Grenada , Bush did not seek authorization before attacking Panama in 1989 , even Bill Clinton did not seek approval from Congress before authorizing airstrikes in Yugoslavia in 1999.  So why is he seeking Congress approval this time ? Is it the fear of Guilt, or is he just playing a brilliant games and winning popularity from all quarters.

The Syria war is nothing but a power struggle between Iran (Shia) and Saudi Arabia ( Sunni). Iran threatens the power of the Saudis, it is a bigger threat to Israel &  and the US is more than happy to join the party – and project itself as a saviour of the world. 9 / 11 was caused by bombers from Saudi, UAE , Egypt – but Afghanistan was bombed. There were no WMD in Iraq , but on mere suspicion Iraq was hammered . Its the same story now about Syria.

syria_31

Whats the US track record on Chemical weapons. Not very healthy. Way back in 1966 the US used Chemical weapons in Vietnam. Israel attacked Palestinian Civilians with White Phosphorus in 2008 – 2009. Washington attacked Iraqi Civilians with White Phosphorus in 2004. But did you hear of the UN or the Global Media make any noise about this

(Read about all this & more in http://www.policymic.com/articles/62023/10-chemical-weapons-attacks-washington-doesn-t-want-you-to-talk-about)

Air Force

Which brings me to the topic of Leadership Vs Dictatorship. 

When you think of a Dictator – the first names that comes to your mind are Hitler, Stalin, Mussolini , Pol Pot , etc.

But what about Churchill , Indra Gandhi , Margaret Thatcher, Putin  – they are or where equally powerful in crushing dissent and ensuring that their will was always enforced. I wonder what makes them men & women of steel and not dictators.

Who is not a dictator or desires to be a dictator.  99 % of Indian Husbands are dictators at home, Ask a teenage girl and she will say her mother is a dictator, the CEO of every company just has to raise his voice or glare and dissent vanishes – he is also a dictator. Almost every CM in India has shown dictatorial powers. Every MP , MLA , Zamindar, every Panchayat & Ward leader have exhibited strong tendency of being dictators. Like the TISCO ad we may say ” there is a little bit of a dictator in every one of us” 

Its natural that every leader wants to dominate and get his way …. always , so whats the difference between leadership & dictatorship.

Adolf Hitler Saluting, 1934

The world despises dictators – we shun them – its even a crime to praise them. The Indian media and the INC say that Modi shows dictatorial powers. So shun him.

Then we should shun the powerful rulers of the Middle east – they are dictators , they don’t even give freedom to the women in their own country. We should not allow the roads in Delhi to be named Aurangzeb Marg – after all he was a notorious brutal dictator. So was every Mughal King. So was Tipu Sultan. So were the Hindu rulers of J&K . So why do we hold them in respect – every King has been a ruthless dictator. We should ban them from the pages of history rather than eulogize them.

In conclusion its all about diplomacy , real politik and who controls the media. the US can attack Syria and use their dictatorial might over the world to get away with it. Its all about how you position it and spin a story – finally the line between Leadership & Dictatorship is indeed very fine.

Oh for a silver lining in this sea of negativity

2 Sep
We have been a lucky generation. We started our career in 1992 when the engine of growth just started revving up. But for a small blip post the Lehman crisis its been great sailing with strong tailwinds for most people of our generation.
However the sea of negativity that has been all pervading and accelerating over the last few years is  now getting us deeply worried. And I am sharing some of my concerns.
Match winners lose in the last over 
I would rate Narasimha Rao as one of the finest PM’s India has produced. The man pulled the economy from deep crisis and set the road for a 20 year bull cycle in India – credit may have gone to Manmohan but PVN was the anchor  – he was indeed the shrewd Chanakya of indian politics – he lost his next election.
Atal Behari Vajpaye was the darling of the educated urban – the India Shining Campaign , Golden Quadrilateral project , fast decision making,  clean governance, brilliant foreign policy – he  gave hope to millions – markets were booming , economy was on fire , the feel good factor was all pervading and thousands came back from the US in the early 2000’s – sadly Atalji and BJP lost the next election. I always felt that if Atalji & Advaniji had got 3 back to back terms they would have changed the face of this country – but that was not to be.
atal-bihari-vajpayee-17_122411083321
Closer home Chandrababu Naidu was the man who put Hyderabad on the global IT map. His vision and passion was evident as he worked 16 hrs days to realise his dream. Building the roads , fly overs getting Bill Gates to invest in Hyderabad – he was more of an effecient CEO than a politician. He also lost his next election.
What scares me is that UPA may win the next election by putting together a majority with multiple partners. NDTV , Times Now , CNN IBN , Facebook , TOI & HT touches a few Million people- we can cry ourselves hoarse – but things like the food security bill deliver votes. Nobody questions why a Food Minister who has been around for 10 years has done nothing about rotting food and a broken distribution system
india-rotting-grain2
Drive 30 min from Bangalore and nobody knows Anna Hazare & Arvind Kejriwal – thats were 80 % of India lives. The whole formulae of freebies & largesse to the poor , caste politics , minority politics is indeed a great concoction that delivers votes. Who cares about the 15 M educated Tax Paying salaried class who are great at intellectual masturbation but sadly 80 % of them dont vote.
If you messed it up so badly its a strategy – not a mistake 
A booming economy cant get messed up so badly in 5 years. The growth momentum sustained UPA 1 , but all that they have done in the last 5 years seems to be calculated moves. 18 Months back Anna & Arvind Kejriwal were threatening the Parliament from Jantar Mantar. The whole country felt that finally we were at the anvil of a revolution. When was the last time you saw either of them in a TV Interview or read their interview in a paper ? They seem to be totally blocked out – How I wonder ?
kejriwal--621x414
Is there fear amongst the powerful ruling class – many of who are descendants of erstwhile Maharajas that the educated middle class like Arvind Kejriwal can upset their party. Some time back a very famous CM of Bihar had said – as long as people are poor and hungry its easy to brainwash them and get their votes. Educated people with the power of RTI can be threatening. So its better to keep the people poor and hungry. And for that you need to get the economy on the slow track. Stop investments , block FDI with retrospective Tax , complicate transactions , build infrastructure at snail pace, outsource everything for a price  – what happens the factories get built in Thailand , Vietnam , Cambodia and even Bangladesh. We just become a country of Traders. But then that serves the purpose of the 10000 rich families that probably control 80 % of the wealth in India. Remember the biggest protest against liberalisation came from the Bombay Club !
Reverse Exodus  
As we live in a bubble economy ( Tanker Water , Generator , Private Security , totally devoid of any Government institution help) I see a lot of worried friends . Many US citiziens who came around 2000 are heading back. Not just because of the economy but because of the state of Education and the safety of women. You are really scared if your daughter cannot walk 200 m from your building to buy a packet of milk or cycle with her friends outside the complex or take a bus / train on her own. The news paper every day reports at least one ghastly rape. Quality of education has collapsed – we still have good schools but the college’s are a disaster. Even the IIT , NIT , IIM’s are nowhere close to the standard that they had in the 80’s. A leading Medical College like Manipal has a batch size of 250 + , St Johns , AIIMS, AFMC & JIPMER  probably have a batch size of 25. And people are ready to pay Crores to become a doctor from Manipal. There is no work for the 15 M Engineers & Graduates who come out of College every year. There are no good teachers. Yopu pay donation join a college and then join tuition classe. So what happens most people who can afford send their children abroad to study even for UG course. And with the $ close to 70 that makes it even more challenging. The cops dont exist for the common man and the ROI for the last 5 years has not even beaten inflation. What do you do ?
The_Official_SAT_Study_Guide
I just hope I am not getting too pessimistic and I would love someone to show me the silver lining. A friend who came home for dinner yesterday did say that we have indeed been a generation that has never seen challenges. The potholes of the last five years do look like black holes but over a 20 year period they may seem miniscule. I just hope he is right – I just hope UPA 2 does not come back to power.

In a world of our own !

13 Aug

8th , 9th , 14th , 19th – thats what I hear every morning as I enter the lift to my office. Its 8.30 AM  as hordes of hassled people jam into a lift juggling their bags , tiffin boxes still managing to talk on the phone. One lone voice and a smiling face greets the old lift operator in Tamil “ Appu Sir – Did you have your breakfast” . You can see the joy in Appu Sir’s  face as he finally feels acknowledged. He feels he exists.  To everyone else he is just a robot who for years has been pressing the lift buttons to your floor.

IMG_1644

The 32 lane Toll booth on NH 8 between Delhi & Gurgaon is the second largest in Asia. Over 2.5 Lac’s pass thru them daily. Its a sight to see the speed with which the toll boy collects and dishes out changes in the evening rush. He is just a nameless face.  One morning when the crowd was not a mad rush my friend Rajesh Marwaha a good rare samaritan  greeted the  Toll Boy with a pleasant smile ” Good Morning Ji – Kaise Ho” . The guy literally fell off his chair. For so many years nobody had even noticed him – and here someone was greeting him. A simple act – but the millions who cross him daily had never thought about it.

article-0-154501F8000005DC-886_634x370

While Govt may claim that Wholesale price inflation is 7 – 8% the truth on the street is very different. Food inflation is at an all time high – galloping past 20 % YoY. Onion prices in many parts of the country are touching Rs 100/Kg and most vegetables are priced above Rs 50/kg. Govt employees DA is increasing by 20% , most companies are doling out pay hikes in the range of 12 – 15% – but have you even given a thought to your maid & drivers salary. People who live from hand to mouth. While the Planning Commission & Montek may say that Rs 32 / day is all takes to be a middle class citizen of the country the truth in the street is very different. Maids earning 3000/ HH / Month and Drivers earning 10 – 12 K / Month need a big fat hike now.

article-2390493-1B43E3B6000005DC-672_634x324

I have tried convincing many in my building to give maids a weekday off. But thats a touchy topic and 125 angry women pounce upon me as the discussion starts. These  people  are indispensable to the Housewife ( there are over 15 M of them in the country and they form the largest group of unorganized labour) they are supremely skilled and can manage a wide variety of work ambidextrously. They are efficient , fast , tech savy with HH gadgets , they are not maids they are Super Maids. If they knew english they could be the next big export from India –  and yet when it comes to feeding them – the first thought is to treat them with leftovers and cold food. Dammit they are human too – treat them to a nice warm lunch after they have slogged in your house for 4 hrs with backbreaking work. When you give them Diwali sweets get a nice new box for them. Its not the cost that you save – its all in the thought.

maid_jpg_1129897f

The MP’s gang up together to give them pay hikes and block thru legislation any rule that puts them at a disadvantage ( RTI for political parties , no participating in elections if you are in Jail etc) – and we shame the politicians for this. But the smiling housewife your friends & relatives & maybe at your very house needs some introspection. Like they say change begins at home.

We see the contractors at Maruti & Bajaj protest against low wages and long hours. The era of “salam saab” is fast ending. We are lucky that the poor in India are not violent ( Aka S Africa / Brazil) – but lets not push them into a corner so far that they have no choice but to revolt – and that can indeed be a violent volcano.

Food – Eat to Live or Live to Eat

2 Aug

Have you ever weighed the amount of food you eat in a  day ? Across Breakfast , Lunch , Dinner , a few snacks , some Coffee , Tea – add it all up – it will be about 3 – 4 kgs/ day. Thats about 1000 Kgs a year. Assuming you live for 75 years thats 75,000 Kgs of food you have consumed in your lifetime.  

A large adult male African elephant weighs about 6000 Kgs – so in effect an average adult in his lifetime consumes  12 Elephants. That sounds scary given the fact that the average weight of an adult is about 75 Kgs . So 74,925 Kgs of shit is generated by a human being in his lifetime. Sounds Gross – but think of this the next time you gobble down an extra serving.

african-elephant_435_600x450

If every indian reduces his food intake by 20 % then food prices will come crashing down and so will inflation. So rather than a food security bill maybe the UPA should enroll Baba Ramdev and preach the benefits of eating less and doing Yoga.  Added benefit is no more additional sewage maintenance plants will be needed for a few years.

So how much food do you actually need ? Very less given that 70 % of your energy comes from Sun & Air. The more you eat the more you consume energy to breakdown the food in your body. Some say that in 24 hrs all you need is 24 times the quantity of food you can fill in your palms.

People living in Ashrams , monasteries , the ancient Rishis seem to have figured this out . And that was the core doctrine of their good health and source of energy. A good lifestyle , coupled with Yoga , Meditation &  minimal food can generate enough energy and more for you.

sri_rama_rajyam_movie_valmiki_ashram_set_06

The discussion on Veg & Non Veg food is also interesting. 80 % of Indians and more than 90 % of the 7 Billion inhabitants in the world are meat eaters. Think of the meat that is being processed every day ! Unlike animals Humans have no canines to tear the flesh. Our digestive system is also designed in a manner that 70 % of the digestion happens in the mouth and throat , we also have a very long intestine when compared to carnivore animals.

In humans Non Veg food takes about 35 Hrs to digest. The temperature inside the human bods is about 40 Degrees – its dark & humid. Ever tried keeping a piece of cooked meat on a hot summer day in a dark corner of your house for 35 hrs – see what happens to it. Thats exactly what happens to the piece of meat that you eat.

Eating meat has no correlation to strength & energy – the Horse & the Elephant two of the strongest animals are pure vegetarians. So a simple Veg diet rich in fruits & vegetables , coupled with regular exercise and some meditation is all you need to feel light and energetic.

Dont let the tastebuds dictate your life. A few 10,000 cells spread across less than 1 Sq Cm should not be dictating your health & wellbeing

( Information based on discourse delivered by Sadhguru Jaggi Vasudey in his Inner Engineering program)

Educational Apps for Kids

27 Jun

I see a lot of Tablets & iPads being sold. If we believe the predictions of one of the large market research firms 2014 will see approximately the same no of tablets being sold as computers in the country ( ~ 10M). At home , in a airport , on a train – almost everywhere I see iPads being used by kids as a device to play games.

TempleRun100Mil

There are two common themes that cut across most Indian families.

1. We are ready to pay an arm and a leg for our children’s education. Tuition , special classes , all the books they need  – right from age 6 we start preparing them for their competitive exams.

2. We are not DIY ( Do it Yourself ) people. Our banks even offer to deliver money at home for lazy customers who cant travel to an ATM 100 m away from their home ( and that is a popular service) , our cars are cleaned by our drivers , most of us have drivers , and no house can operate without a few maids, a small balcony garden needs to be tended by a gardener – so overall the point is we are not DIY people . When it comes to studies we are more than happy to pack away our kids to Tuition classes rather than spend that extra time ourselves. After all money can buy everything.

Keeping these points in mind the iPad is a great tool for Kids at home. In addition to playing games they can learn a lot of useful stuff in a DIY manner. That helps in better knowledge retention and understanding of the concepts.

Listing below sections on the App Store where you can download education Apps for all levels – Pre School & Kindergarden , Elementary School , Middle School & High School . These are very useful & simple to use educational Apps for all ages. If you have an iPad download them for your kids and get started with getting more  value for the lovely iPad you have at home.

Apps for Pre-school & Kindergarten:  https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewRoom?fcId=630741467&mt=8

Preschool copy

Apps for Elementary school: https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewRoom?cc=us&fcId=634073737&mt=8&ls=1

Elementary copy

Apps for Middle School: https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewRoom?cc=us&fcId=634638382&mt=8&ls=1

Middle copy
Apps for High School: https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewRoom?cc=us&fcId=634638644&mt=8&ls=1

High copy

PS – Thanks to my colleague Kiran for compiling all the details

Simplify – Layman’s guide to peace & happiness

20 Jun

Its Tax Time and after three weeks I finally managed to compile all the information that is needed to get the job done in a thick 2 inch file. I got wiser after an IT Enquiry a few years back &  play it safe by  compiling every bit of information of the last FY. An IT enquiry can be really stressful – if you are asked in 2011 to provide in-depth detail of all your finances  in 2006 & 2007 – it isn’t easy  to dig out old records & transactions.

08taxx2

As you start compiling bank account (s) statements , TDS Certificates , Capital Gains & Losses , Property Details , Home Loan statements , Insurance Receipts , PPF scans , Nett Worth calculations, Credit card statements , Form 16………..- you start wondering – What can I do to simplify my life ?  How can I minimize transactions ? A time comes when you say its Ok to earn 1 % less interest but I want to sternly reduce  all the challenges and paperwork. And thats the goal behind this blog – The road to happiness and how to simplify your life.

simplify

Step – 1 : The goal of every human being is to be HAPPY 

I start with a simple Question – What is it that is common to all the 7 B people who inhabit planet Earth ? Other than the fact that they all breathe , need food & water , have desires and  live in communities ? Suppose I get all the inhabitants of the world into a large Stadium and ask  – All those who want to be Happy raise your hands ! My guess is that every person in that Stadium would raise his hand.

Step – 2 : What makes you Happy 

This is a tougher question.  A Big House , a hefty bank balance , a promotion , becoming a CEO , getting elected as a MP or the Prime Minister , a Rich Husband , A pretty wife , fancy holidays in exotic jets……. In short to a vast majority on earth Happiness is defined by two broad parameters – 1. Wealth

and 2. Status & Power. 

What is common to the Bellary Brothers , Satyam Founder Raju  , Rajat Gupta & Sanjay Dutt ? They are just some of the Rich & Famous people who are now behind bars. I doubt if they are Happy. Is a rich & powerful CEO happy – constantly under pressure to perform and facing the axe  from the shareholders if he slips a tiny bit. Partying in a pub with wild friends maybe happiness to many on a Fri evening after a long hard week – but its  similar to the pain killer shot that the doctor gives you , it just numbs your pain for some time. Most people run after wealth , power & status – that is clearly not the road to happiness. So what is the REAL  road to Happiness ? Thats a tough one to answer. But lets keep trying.

Step – 3 : Six Sigma & What makes you Unhappy

Lets apply a bit of Six Sigma Concept here. (Six Sigma became very popular in the mid 90’s when every large India IT company touted  Six Sigma and SEI CMM as their road to growth and the flag to enter the global world of IT outsourcing). Six Sigma preaches that the way to improve is to indetify defects – its easier to identify defects than to figure out a way to improve. If Six Sigma can help GE  & Motorola I am sure we can apply this principle to our life and try figuring out what are the defects that make us Unhappy. If we can reduce our unhappiness then automatically our happiness will go up.   Thats is simple and makes sense.

sixsigma

Step – 4 : 4 Key elements of Unhappiness 

1. Physical Pain – Headache , stomach pain , hurting knees , indigestion , arthritis , BP , 80 % blocked valves in your Heart and similar physical ailments cause unhappiness.

How can you eliminate or minimize physical pain  ?  A good lifestyle , sleeping at the right hours , healthy food & regular exercise – thats all it takes to ensure a health pain free body ( at least in 99 % of the case where you do not have a genetic disorder).

2. Stress  – Unhappiness can also be caused by Stress & Tension. Meeting deadlines , driving sales growth Year of Year , juggling with multiple balls at the same time , trying to squeeze too much out of too less – all this can add to Stress. A lot of this Stress is driven by trying to do too much in too less a time. You are constantly trying to race against the clock. And why are you trying to do this – because you have too many TRANSACTIONS. One transaction leads to another – and another and all of them start adding complexity to your life.

The trick here is to start Minimizing Transactions. Unsubscribe from all unwanted groups and mailing lists , simplify your investment portfolio from 20 different investments to 2 – 3 , avoid multiple Credit Cards , Multiple Bank accounts , reduce your FB friends, if you have 3 houses sell 2, avoid a role in the apartment management committee, stop trying to solve all the problems of the world   – If you consciously start working on it you can make good progress. Each Transaction reduction starts a chain of events and the chain of Transactions continue to reduce.  Set a goal and work towards achieving it. Each reduction reduces pain and gives you joy.

3. Insult – The 3rd thing that makes you unhappy is Insult. You feel your voice was not heard , your opinion & view was not respected , you were ignored. Your EGO is hurt. You created your own EGO – a small kid does not feel insulted its only adults who create their own Ego’s who feel insulted. With insult comes revenge & vendetta. And a river of negative energy starts flowing.  Its easier said than done – but if you can curb your EGO you will never feel insulted.

4. Unfulfilled Desire – The last and most common element that causes unhappiness is unfulfilled desire. The kid wants an expensive Nike shoe and Dad says NO . You want a promotion and a 20 % hike – Boss says NO. Wife wants a holiday to Switzerland and Europe –  Husband says NO. We all get upset when we don’t get what we want.  But getting what you want never makes you happy – else the people I spoke about earlier would not be in Jail. Again a little difficult to get started – but a conscious effort to reduce desire and can help eliminate unhappiness.

Step – 5 : Starting the journey – Meditation 

It sounds simple but getting started and maintaining it is not easy. A simple tool that can help you and be an enabler is to start  meditating for 10 minutes every day. Human beings consist of a Physical Body + Something Extra (Soul , Life , Prana , Consciousness)  . We are constantly in touch with the Physical Body but rarely do we connect with that “Something Extra” . Meditation is the only way to connect with that Something Extra and just 10 min a day can change your life and start helping you to control the above mentioned 4 elements that cause so much unhappiness. its not mumbo jumbo – but a science that can be practiced by one and all.

 

time_meditation_cover

Simplifying Home Entertainment – Wireless Streaming

28 May

Indians have limited entertainment opportunities –  eating out , visiting  a Mall , watching a movie are probably 3 of the top entertainment activities for an average Indian metro family.

Movie tickets in India are expensive in most of the new Cineplex – a show at PVR can cost anywhere from Rs 250 to Rs 1000 per person depending on the type of auditorium. So going out with a family of 4 can be a tad expensive.

There is an interesting alternative that is emerging. Most Indian families in Metros have graduated to having large format LED / LCD TV’s and every household has a few smartphones and definitely a Tablet. The broadband and Wi Fi is also a default in over a few million households. These are the existing ingredients that you need to tap into to augment your experience of watching movies at home.

Lets look at an interesting device that Apple launched in India recently.  As you see this is a cute device that fits in your palm. Its small but powerful and can really energize your home entertainment . Lets take a look at a few interesting things that you can do with it.

Apple-TV-in-Hand

Most of you would have a Windows or Mac PC at home. With iTunes you now have easy access to download songs, movies, Videos, games  to your PC / iOS devices. These  can be streamed to your TV . Even if the PC is in the bedroom and the TV is in the front room it works beautifully.

We can make this simpler – if the movie is downloaded on your iPad or iPhone then you can stream it directly to the TV.

The device goes well beyond watching Video. There are other advantage too e.g.  you had a large family function and you want to view all the photographs together as a family on your TV. You can download the photos to iPhoto on your Mac / iPad and then choose a background theme / music and run all the photos like an AV.

Its also a lot of fun for kids as Angry Birds, Temple Run and all the other games downloaded from the App Store can now be played directly on your TV through an  iPad or iPhone.

If your TV is not web enabled and you want to watch movies from Youtube – its easy to do that with an Apple TV.

The device is also of interest to music enthusiasts. All the songs downloaded on your Mac / Windows PC can now be played on the TV , if you have external speakers / Home Theater system attached to the TV the experience can be stunning.

So what does it take to make this happen ?

Existing Systems – LCD / LED TV with HDMI Port , Wifi @ Home , Existing device ( Windows / Mac PC with iTunes or any iOS Device)

New Items Needed – HDMI Cable , Apple TV. Indicative cost for both these is less than Rs 10,000/-

Apple TV

 

Few Additional Points to note 

1. If you need to download from youtube & watch – Wi Fi bandwidth needed to stream is a minimum of 2.5 Mbps.

2. If you want to stream content from your home PC , iPad , iPhone – then all you need is a Wi Fi Network.

3. If you do not have a Broadband at home – you can still crate a Wi Fi Zone by using a product like the D – Link companion DIR – 505 ( Indicative Cost Rs 1700)

4. The movie / video being streamed will be at a HD resolution

Its an interesting project to get your kids excited in the summer vacation , you can get started right away and enhance your experience at home. For more details here are some useful links

For more details on this Innovative product here are some useful links

http://www.apple.com/appletv/

http://manuals.info.apple.com/en/AppleTV_SetupGuide.pdf

Airplay mirroring in OS X Mountain lion: http://support.apple.com/kb/ht5404
Guide to ports & connectors: http://support.apple.com/kb/ht1586

 

 

 

Perception = Reality, True or False

21 May

Many years back I was fortunate to spend a year at a leading FMCG company on a Brand Project. Coming from an IT world selling PC’s & Servers it was a rare insight into the world of Brands . I carried back two key messages on Marketing from the GM Marketing (who is now the CEO of that company)

1. Perception  is Reality &  2. Familiarity breeds favourability .

This essay will touch mainly upon the first topic – as I strongly disagree with the fact that Perception is Reality.

perception_eq_reality2

Let’s assume  you have a Restaurant that positions itself as a haven for great food , and spends a lot of marketing dollars in communicating that message. If you land up at the Restaurant and find that the food and service is bad – will you ever visit that place again ?  Can marketing based on perception and familiarity deliver results or do you need a solid working product to succeed.  Companies like PCL & Shiva Computers created great awareness with full page Ads and tried to sell very mediocre products – sadly these companies do not exist today.

Linked to this topic is also the topic of making tall promises that may be factually incorrect. What does a consumer do then – given the state of our legal system. Is it morally and ethically right for large MNC’s and Corporates to base their products on such communications. Lets look at some examples from leading companies.

Santoor Soap is one of the largest selling brands in the Country. Its positioned as a soap that has the goodness of Sandal & Turmeric. It sells very well in S India where Sandal is considered a +ve factor to create glowing skin.  I would love to ask a  few questions to the makers of  Santoor (Wipro) – How many grams of Chandan (Sandal) are there in every bar of Santoor ? I thought cutting of Sandal Wood trees are banned – how does somebody run a production line making millions of soap bars every year if there is no regular supply of Sandal ? Wipro being a Green Company would definitely not want to promote cutting of trees. Is there Sandal in the soap or is it just a dot of Sandal essence and color that makes the claim ? I don’t know the answer – but I don’t see anything in the pack that says how much Sandal is actually used / soap ? I have friends in Wipro so maybe I should pose this question when I meet them next.

 

53023_1

 

Complan is a drink made by another large multinational. The drink claims to make children taller. All the ads build on that perception and many fall for it. I never drank Complan and am 6 feet 3 inches – my good friend who drank 3 glasses a day all through his childhood is 5 feet 6 inches. Height is determined mainly by genes – and maybe playing badminton and cycling – yes nutrition also helps , but how can a health drink promise to make you taller and get away with it when the results are not delivered ?

Complan

 

Colgate – A brand used by almost every household. It promises  that if you use Coalgate every day you want get cavities. The ads make you feel that if you brush twice a day with Colgate you never need to go to a dentist. Thats the perception that is built. I have used colgate all my life – teeth , gums , cavities I have problems everywhere. Colgate cant fix it – if I had used a saline mouthwash every night and brushed my teeth with a neem stick maybe I would have saved myself the agony of frequent trips to a dentist – but colgate just made me feel fresh in the mouth for a few hours. It did not even remotely deliver the promise it made . In the era of Coalgate this is another case that the CAG may take up for audit.

 

Colgate-Toothpaste

 

Lets look at one more example – Britannia is a great brand – they make great biscuits. The Britannia Good Day with RICH CASHEW is a bestseller. A 150 Gram Pack costs about Rs 23. If you remove the retailer profit , cost of distribution , Margin for manufacturer etc the cost of production will  probably be half of it say Rs 12/- . One Kg of Cashews costs Rs 600 – so if we assume that 10% of the weight biscuit is cashew ( rest being flour , sugar , milk etc) – that would be 15 Grams of Cashews – how much does 15 Grams of Cashew cost – Rs 9/- . You cant make the rest of the biscuit at Rs 3 – so clearly you don’t even have 10% of the biscuit comprising of Cashews – its probably more like 1 % – that would cost about 1 Rs worth of Cashews in every pack of 150 Grams. How many Cashews do you get for Rs 1/ ? Maybe 1/2 a cashew . My math may be wrong and instead of 1% the weight of Cashew may be higher – the pack does not mention how much Cashews are there , but at best we are still talking 1 , 2 or 3 Cashews / pack of 150 Grams of biscuit . Can a brand make a claim that the biscuit is packed with the energy of  RICH CASHEWS by having a sprinkling of the ingredient in every pack ? Yes in this case the perception works – but its now a matter of ethics and the FDA or an equivalent in India needs to step in and stop this.

britannia-good-day-cashew-12x50gm

Lets take one last look – a wonderful product called Honey.One of the rare food items that never gets spoilt. Its the gift of nature. Great for health – best cough syrup , build immunity , great substitute for Sugar. But I wonder are there enough bees & Honey Combs for so much Honey to be produced in India. Forests are nearly gone , you hardly see birds and butterflies & bees – so where is all this honey coming from . Is it natural or an interesting formulae made in a lab. I found this report on food safety where they tested Honey in some US stores – and found that most of them did not have any trace of pollen. Most of the honey in the US stores were from China & India .

Tests Show Most Store Honey Isn't Honey

This report gives one a feeling that most of the honey being sold in stores in US may actually not qualify to being natural honey. Given this – it may be worthwhile to dig a little more deeper into Indian Honey brands and see how Pure & genuine they are.

 


images-1

 

In Conclusion – yes many FMCG companies seem to be getting away with the Perception = Reality messaging , but its time consumers & regulators were more aware and demand that they get what is advertised & communicated by the brands.

 

A few ideas to start your Business.

13 May

For someone with a little entrepreneurial ability there are many exciting business opportunities. Most people tend to be repetitive & follow existing models that lacks innovation. This Blog lists down a few interesting ideas that can be developed as a successful business – so all the intelligent bored housewives, Gujjus, Sindhis …with business in your blood –  here is something to get you started.  All the ideas are based on Basics of human need around Food , Shelter , Clothing. In the past many of my ideas have translated into big business – hoping some of you pick up these ideas and execute them successfully.

Nuts.com – Simple Trading – but go Online

The Marwari’s have built an empire out of this. Small Investment, Low margin but multiple cycles of business is their mantra. If you invest 1 Lac and make a profit of 2 % in one day by trading in wholesale look at the money you can make in a year. The ROI is obscene !

We were recently in Kashmir and found that the best quality of Walnuts & Almonds are available at about Rs 600 / Kg. At Delhi INA market this becomes nearly 1000 / Kg and at Bangalore its closer to 1200 / Kg.

walnut 1

There are at least 10M Indian families whose daily food intake includes some nuts – its good for health. And then during Diwali and other festivals Nuts are great gifts. So here is the idea – start an Online Store that sells limited variety of quality Nuts, Tie up with a large merchant in Kashmir, depending on the scale and margin you want to make you can decide if you want to run this as a small outlet store in Bangalore or a large online play with a warehouse out of Srinagar. So with Nuts.com – you can actually start a very profitable business – margins in excess of 50%. You can then expand this to get dates from Middle East – that’s another great food item, doesn’t need refrigeration, can be stored for long and its rare to find good quality pitted dates in India. Take a look at what sells online in India eTailing –  everyone is busy selling books , gadgets , apparels .

Online Retail

Once the concept starts , further expansion is possible – create an online store for every unique item you get from different States – yes the concept of State run handicraft stores exists, but its poorly managed. So your online store can have Cotton Sarees from Cal, Kolhapuri Chappals, Pashmina Shawls, Silk Sarees from Kancheepuram, Special Navratri Dresses from Gujarat etc – an online boutique that gets you the best from every state in India at the lowest possible prices. Today this segment does not exist online – so there is virgin opportunity waiting to be tapped both from India and the 15 M NRI’s visiting India.

 

Italian Buffet

Indian’s love Pizza & Pasta. India is the fastest growing base for Domino’s & Pizza Hut. We also consume more Pasta than all of Italy ! Yes we have many Italian Restaurants and Pizza Joints but what we lack is a low cost Italian Buffet joint. Many years back we used to frequent one in the US – CiCi’s Pizza, it was a great success story. Unlimited Pizza , Pasta & Soft Drinks for $6.99. In India you can probably charge Rs 499/- for a similar buffet. Clear opportunity to build a chain with scale.

Pizza Buffet

Theme Restaurants

Many years back we had visited Cancun. One evening we visited a cultural program that included a buffet dinner. It was organized by the Mexican Govt – but it was an excellent experience. In any large Indian city we are starved for entertainment – IPL tickets get sold months in advance, and any good dance / musical event at Chowdiah memorial is a sell out. The only entertainment for Indians in most metros is eating food, visiting malls and watching movies.

National Folklore Ballet of Mexico

How about a Theme Restaurant that serves different variety of Indian food each day along with some cultural program from that state using local artists. So Mon night would be Bhangra & Punjabi food, Tue would be Odissi or Baul Sangeet with E Indian Food, Wed could be Gujju food with Dandiya & Garba & Thu could be dishes from the Malabar Coast with Kathakali Dance. You will need a place in the suburbs (Something like Vishala in Ahmedabad) and could announce the schedule in advance and have all the seats booked ahead of schedule. Given the no of IT companies in Bangalore and the foreign visitors who come every week – this one will be a sure hit from an entertainment point of view both for tourists & locals. ( This one may be a little complicated to execute and would require some connections with a big realtor or politician)

Food for Rail Travellers

Not sure how many of you saw the recent TV expose on how food is cooked in Trains. Most people would want to stay away from that food. There are over 5 M passengers who travel every day on an overnight train. They need food – what you get in the train & station is substandard and not something you would want your children to eat. Cooking at home is an option but it would be a lot easier to get something from near the station.  Renting space in the station is difficult (you need to know Mr. Bansal’s relatives). So what’s the Option ?

Passengers crowd together at a platform after part of a railing from a bridge collapsed at Allahabad railway station

A Saravana Bhawan type joint that is located close to the station – offering packed delivery food. Not too many varieties but clean, hygienic & packed well for travel. Idli Vada Combo, Curd Rice, Lemon Rice, Sevai, Roti Subji, Puri Bhaji.. Over a period of time the good food and hygiene standards will establish the place as a brand by itself. You may even have the option of delivery in the platform so that you don’t need to visit the shop as you rush to the

Store for the Sr Citizens 

We have many stores dedicated for Babies – why not a store dedicated for the old ? A store that specializes in food / medicines / soaps / day to day ingredients that they need most. Maybe extend it to a restaurant like Sanjeevanam that serves Indian food with limited oil , create a menu for diabetics , one for Heart patients , make it like a club for old people who can spend a few hrs every day – a sort of CCD for the elder citizens to hang out.

Sr Citizens

And finally my favorite one – A nice housing complex in Coorg on the banks of the Cauvery 

Water is drying up – in the last few years we have seen how the water table has gone from 30 feet to 500 feet and we survive on tankers. Think of how the situation will be 10 years from now as even more people migrate to the cities. A great opportunity exists in building a good quality medium budget villa complex on the banks of the Cauvery – in case of water shortage you can always go and haul a few buckets in. Land in Coorg is still cheap – less than 10 Lacs / Acre – so its very possible build Villas 1500 sft 3 BHK independent houses for 30 – 40 Lacs on 1/2 acre plots – the right builder with the right pricing can sell his layout in one weekend in Bangalore.

2013-03-1512-52-53.jpg

The agony of being 2nd !

2 Apr

Wed March 28th  – 1984. A day I find difficult to forget. It was the finals of the school TT competition. We were in the fifth set –  the first 4 matches were close, very close , all the matches had run into deuce  : 29 – 27 , 26 – 28, 25 – 23 , 23 – 25 , and now we were locked in the 5th game at 28 – 27. For the 1st time our PT Teacher had convinced the headmaster to extend the tiffin break – the whole school was watching , even the teachers had taken sides. The supporters were lined up on each side of the hall. And then the inevitable happened –  after a long rally the ball nicked the net and my desperate attempt to get to the ball was not good enough – I lost the fifth set 29 – 27 and the championship. As everyone rushed to congratulate the winner  and carry him – I was left alone. Thats always the fate of being 2nd – in sports or in life. The winner gets it all.

Since then my heart has always gone out to the loser – who is so so close but yet so far. Think of PT Usha who missed her medal by 1/100th of a second. I at times even empathize with Ravan & Karna –  the stories are always the version of  the winners , who knows the truth of the loser.

USHA

One would think that the best products need to be winners – but truth is different. There are many cases where the better product gets a raw deal . Lets look at some examples.

Hindu Vs TOI

I have been reading The Hindu for the last 3 months – in comparison to the TOI its a class apart. Excellent english , thoughtful editorials , unbiased and fair , its a pleasure to read The Hindu. Look at the TOI – it feels like 90% of the paper is commercial trash , yet TOI rules on the numbers front. When I looked at recent circulation figures I was happy to see The Hindu slowly but steadily gaining market – and I hope I live to see the day when Quality trounces Crap.

hindu

LML Vespa Vs Bajaj Chetak 

The first scooter that I bought was a LML Vespa . It served me well , strong & sturdy it was indeed a reliable ride. On Quality & stability it  beat the Bajaj Chetak hollow – yet Bajaj survived and LML Vespa had to close shop. I am so happy to see that Vespa has come back with its range of scooters – I hope they do well.

lmlv_sl_2

Windows Vs Mac

No Virus, never crashes, better GUI, faster, integrated hardware & S/W – yet Windows rules and Mac is a distant second – wonder why, it just doesn’t sound fair .

windows-vs-macintosh-vs-linux-1

P&G Vs HLL 

On a blind test P&G always scores higher. Take Dove or H&S or Tide – product Quality of P&G is always superior. But when it comes to units sold HLL rules – just not fair.

pg-calender-2012-inside-page

Android Vs iOS 

Thats another Mac Vs Windows example. iOS is any day a superior platform but Android continues to dominate the market globally

ANDROID-VS-IOS

These are just a few examples – all of us could think of many more. And I keep asking myself  the question – how come the best products don’t end up as winners ? Doesn’t sound logical or fair ! Justice Katju says 90% of Indians are dumb – can we extend that as a global paradigm ? Or is the age old marketing rationale ” Perception is Reality ” indeed true . Does massive ad spends result in “familiarity creating favourability” ?

Ever since that fateful day in March 1984 I have stuck to the No 2 guys – they try harder and are definitely the better products, so think before you act next time.